4 months ago 20th Aug 17:47
Released September 8
But one day, Flo Rida received an offer he could not turn down. Aged 18, he embarked on a nationwide tour as the hype man for Fresh Kid Ice of 2 Live Crew. Whilst gaining significant exposure across the country, he caught the attention of DeVante Swing, formerly of the famed R&B group Jodeci. “I got the chance to pass my demo to DeVante,” says Flo Rida. “He heard it and wanted to fly me out to Los Angeles that day. I ended up flying out the next day, and stayed in L.A. for three years.
But even under DeVante’s wing, Flo Rida struggled to make his mark in Los Angeles. “I was literally on the streets, at times promoting myself by myself,” he says. In early 2006, hesitant to leave L.A until he had successfully landed a record deal, he returned to Miami.
Continuing his grind, working hard to self promote and with the help of CEO of Poe Entertainment’s E-Class, he signed first to Poe Entertainment and then to Atlantic Records. “That was the greatest moment of my life,” Flo Rida recalls. “I had been working so hard for so long. I had jobs in construction, I worked in warehouses, and I’m talking about some of the bummiest jobs. But those were all the sacrifices I made by putting my money towards my music, and it finally paid off.
If Flo’s success so far is anything to go by, the hard work just keeps on paying off…
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