1 month ago 02nd Dec 11:00
A new perfume advert starring Michelle Williams and Natalie Portman will debut in February but the special thing about this perfume is that it doesn't exist.
The advert for 'Greed' is the project of Italian video artist Francesco Vezzoli and will be filmed by Roman Polanski. It will appear at the Gagosian Gallery in Rome.
Vezzoli said: "Lately the art world has become a place where there is a lot of effort to create desire, so I thought Greed was an appropriate theme."
He explained that he choose the two actresses as they are both A list celebrities who have not endorsed a perfume.
"Natalie plays the good girl and Michelle plays the greedy one, and they start having a catfight over the perfume. They bite each other, pull each other’s hair, throw themselves on the floor, and all of that is filmed by Polanski in his epitomizing style."
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