1 month ago 02nd Dec 15:00
Despite reports that Giorgio Armani was expanding his hotel empire in London the focus has now shifted to Italy.
Vogue reports that construction has began on the flagship Armani Hotel Milano in the designer's home town of Milan.
Armani plans to add signature touches to the hotel, including the new exterior façade.
The hotel will be located at Via Mazoni 31 and will occupy floors two to eight of the historic building, which was built by architect Enrico A Griffini in 1937.
"I feel a very special involvement in the project for the Armani Hotel Milano as it is located here, in my hometown," Armani told Vogue.
"Every aspect of the hotel is a reflection of my aesthetic philosophy, and its position, above the Manzoni 31 concept store, will offer my guests the chance to experience a complete Armani lifestyle. I believe the hotel's design will perfectly fit the spirit of Milan as a capital of style, whilst offering a new experience of hospitality within its fashion district."
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